and catchy premium domain names are extremely sought after because they are very
effective in creating recognition for a product. They are most commonly used to
raise the status of a particular brand to the "standard" or "best"
brand. It's true that most people use a search engine to find products but thousands
and thousands of people type in a generic name with a .com or .co.uk at the end,
bypassing the search engine, and use what is known as direct navigation. Why do
they do this? For two reasons; firstly because they quite rightly believe that
they will probably find what they are looking for there and, secondly, because
they believe the industry leader will most likely own the generic name.
is owned by Lloyds TSB taking
you straight to information about their latest insurance policies.
similar examples are bookshop.co.uk,
owned by WHSmith, and taste.co.uk
purchased in 1997 for over £100,000 by Sainsbury's.
In 2007, mobile.co.uk sold for £120,000,
ink.co.uk produced £130,425 and recycle.co.uk
was a record year for .co.uk domains with phones.co.uk
selling for £175,000 and cruises.co.uk
fetching a massive £560,000. The interesting thing to note about these two
domains is the potential rate of growth domain names can carry for investors.
For example, cruises.co.uk had been bought in 2006 for only £95,000 and
phones.co.uk had been bought for £49,500 only eight months before it generated
its six-figure sale.
2009, software.co.uk sold for £150,000,
horseracing.co.uk went for £100,000,
and we've already seen designer.co.uk sell
for £76,300 in 2010.
dotcom (.com) domains, the trend is the same but the prices even higher. Toothpaste.com
is owned by Proctor & Gamble who make Crest
toothpaste. The name creates "free" advertising by receiving thousands
of hits weekly from people who type it in, navigating there directly instead of
using a search engine.
profile sales in the .com market include creditcards.com
which went over the limit at $2.75 million dollars in 2004 and, in 2006, vodka.com
and diamond.com brought in $3 million and
$7.5 million respectively. 2007 saw porn.com
going for $9.5 million and computer.com processing
$2.2 million. Even less premium names have been fetching huge figures - cardiology.com
($550,000) and sportinggoods.com ($450,000)
are two examples from 2007.
2008, fund.com broke all the records to date
selling fifty dollars short of $10 million. In 2009, we saw toys.com
selling for $5.1 million and 2010 has brought about slots.com
($5.5 million) and dating.com ($1.75 million).
these names are bought, they are gone as companies are unlikely to allow their
prized domains to expire and become available again.
This Domain stocks a handful of domains which are of
platinum quality. Purchase one of our catchy premium domain names and you will
be providing yourself with a wonderful marketing tool and creating a powerful
presence in your online or highstreet marketplace. Don't miss out!